At Buy Melanin we are dedicated to cultivating entrepreneurship and enabling consumers to make powerful economic impact within our communities.
OUR STORY
Samantha J. Siler
It started with a vision. I saw a gap and a need to uplift and celebrate Black businesses in a way that went beyond words. So, I had the bright idea to host an event in Washington, D.C. I couldn’t believe my eyes when hundreds showed up just to patronize Black-owned brands.
​
What began as one event grew into more than 40 between Washington D.C., Houston, and Miami, and today, that spark has evolved into a digital database of over 7,000 Black businesses. A living, growing hub of culture, creativity, and economic power.
​
Founded in 2017, Buy Melanin exists to amplify our voices, showcase our incredible talents, and create real pathways to generational wealth. This is just the beginning, and I’m honored to have you with us.
OUR IMPACT
Empowerment - We create opportunities for Black Entrepreneurs to thrive.
Community - We strengthen our culture by connecting Black Businesses to consumers.
Integrity - We value transparency, trust, and accountability in all that we do.
Culture - We celebrate the brilliance and diversity of the Black experience.